DFDS in detail

Situation
DFDS Basic Safety Training was the first blended learning concept to be approved by Danish Maritime Authority (DMA). The training concept supported DFDS cruise line division in cutting down 'time-to-competency' by 75% and at the same time increased the measured training effect.

DFDS cruise line division recruits more than 500 new employees each year. The new employees are mainly working in the service and catering area. All employees are to undergo a basic safety training, which used to be a 5 days attendance course. 

This course was to be finalized within the first 30 days from mustering. As a consequence the employees had very different levels of knowledge about the safety and work at sea before entering the course and thus different prerequisites for getting the most effect from the course.     

At the same time the 5-day attendance course limited the flexibility of the manning of ships and much time was spent to establish a common theoretical understanding of the safety principles among the staff working together. 

DFDS wanted to optimize the training by improving the preparation and standard of staff training by means of introducing more on board training.

Solution
Green-Jakobsen A/S analyzed the legislative requirements and at the same time investigated the employees' working behavior, preferred learning methods as well as the general training processes on board and on the basis of that information a blended learning concept was defined.

The blended learning concept consists of an interactive CD-ROM an internet-based assessment and then a practical 1.5-day course.

The CD comprised both video and interactive exercises to explain the safety theory. As soon as the recruitment procedure had been concluded the CD was handed out by HR together with personal password access to the internet test site. When the users had passed the test they were invited to the practical course taking place at one of three schools. 

Result
This training concept succeeded in preparing the employees for the work and safety on board. Already when they arrived at the practical session the employees had a higher common level of knowledge and understanding and thus more effect from the exercises was clearly identified. Finally the CD-ROM allowed the employees to repeat the course or elements of it if they were interested or when required by Shipboard management. DFDS was able to cut the "time-to-competency" - defined as the time passed from recruitment until they had a group of safety compliant personnel, and this was done with much higher flexibility and a fixed attendance course of a much shorter period. Finally, the training effect measured by the general score in the course test also turned out to be significantly higher.

Client
DFDS Seaways

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