With a worldwide shortage of merchant marine officers any shipping company will be looking to retain their valuable seafarer. A well-prepared recruitment and retention strategy addressing opportunities and development for the employee and the organisation is of paramount importance and should be regarded as an essential business activity. Green-Jakobsen’s approach is to focus on 1) Seafarer Opportunity 2) Company Brand and 3) Company Culture. A Green-Jakobsen recruitment and retention strategy development process will provide managers with a strategic tool stipulating necessary recruitment procedures and possible retention improvements and the value they will provide the company. In extension hereof Green-Jakobsen can facilitate the implementation of the new strategy.