Safety campaign project for Svitzer

Posted 13 February 2012

To ensure continuous improvement of safety, they asked Green-Jakobsen to prepared a safety campaign concept for them. The overall goal for Svitzer was to dress their leaders enabling them to manage and drive safety campaigns as part of future safety action plans.

It is a strong belief of GJ that learning campaigns necessitate organisational anchoring to achieve the best result - No campaign poster makes the change alone. As a result of this GJ developed a two-level communication approach for Svitzer based on central mass communication to convey the overall message of the campaign followed up by communication addressing local involvement and initiatives. The philosophy behind the project is that one of the most important parts of a campaign solution is to find, assign and motivate the right people to be the vital messengers of the safety project, facilitate the process of implementing the campaign ideas and act as role models of the safety message. In Svitzer these people were identified and equipped with knowledge and tools for carrying out safety initiatives and campaigns. The subject of the first safety campaign was 'Proactive Safety Reporting'.