Organisational anchorage is fundamental in order to motivate the right people. The launching of a campaign has the purpose to create awareness and change behaviour. So, to get the message through putting up posters is not enough. Therefore it is important to find the right people with the right attitude and impact and to equip them with tools, materials and knowledge in order to ensure consistent communication with the target groups. The campaign materials may comprise effective mass communication, but also local involvement is vital to create ownership and promote action competences to launch and institute the safety activity.
Svitzer Proactive Reporting Campaign