Safety needs to be communicated constantly, credibly and convincingly in order to ensure that safety becomes prioritised in reality. The importance of the message being communicated by leading people in the nearest surroundings must not be overlooked. Also, safety must be communicated in the same language whether it regards on board ship or ashore in the office. Green-Jakobsen identifies the company culture and valid channels for an efficient safety communication strategy and provides the tools and media necessary to ensure impact. Furthermore we can provide competence development courses that strengthen the leaders’ communication skills.